Features
- WHAT IT IS:
- A gentle shampoo with a rich and luxurious yet non-stripping, non-drying lather
- WHAT IT DOES:
- Brightens, neutralizes and revitalizes
- INGREDIENT HIGHLIGHTS:
- Special blend of chamomile extract, lemon fruit extract, red cabbage extract, purple ginseng extract and salicylic acid from wintergreen leaf extract provides subtle, cumulative brightening of yellow tones and rinses away brassiness
- Turmeric root extract works in conjunction with a mineral complex to provide antioxidant protection and protects from the damaging and color-distorting effects of UV/solar exposure, environmental pollutants and free radicals
- Viola odorata flower/leaf extract in conjunction with lavender flower extract and rosemary leaf extract neutralizes brassiness and reduces yellowing in a broad range of both natural and color-treated hair tones, including silver and gray hair
- HOW TO USE:
- Apply to wet hair, massage into a rich lather, then rinse and follow with preferred Virtue conditioner or Restorative Treatment Mask
- Use 2-3 times per week for optimal results, alternating with your current Virtue shampoo
- RESULTS:
- 95% of women immediately felt their hair color looked more vibrant*
- 93% of women felt their hair color looked brighter and more revived after 1 week*
- 95% of women felt their hair looked shinier and less brassy after 2 weeks*
- *Based on consumer perception with 57 panelists using product for 2 weeks
- USE WITH:
- Restorative Treatment Mask
- Healing Oil
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